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Home Fashion

People are NOT okay with Khadija Shah’s statement: ‘Elan is Affordable’.

Khunsha Javed by Khunsha Javed
September 26, 2019
in Fashion, Lifestyle, Women's Corner
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Via Something Haute

Via Something Haute

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When was the last time you laughed?

Khadija Shah is the creative director of Elan. She has done the same for Sapphire and Zaha as well. She is not a new or unknown name to Pakistan’s fashion industry. With the growing social media following, she is one of the top influencers we know of locally. But, all human beings are bound to error.

Khadija Shah has become the subject of internet scrutiny this week. We are all used to funny comments and quirky remarks of various celebrities in the Pakistani fashion industry, political market and basically every other business sector you think of.

So a lot of people following me give me grief for Élan being unaffordable. I thought I’d share our newest collection Tresor with you guys! It’s an unstitched wedding season collection. Beautifully hand embellished and quintessentialy elan priced just between 18-20k pic.twitter.com/5G8cUDNzJ4

— khadijah shah (@khadijah_shah) September 22, 2019

But, this blooper is funnier. The creative head of an elitist brand says that the brand is affordable. And this steamed a new war on social media.

Twitter trolls don’t forgive after all. Women everywhere from Pakistan are taking the issue to their social media platforms asking Khadija Shah to answer how is an unstitched 20k lawn outfit affordable?

Uff itna sastah! Thank you so much

— Risha (@RayJeem) September 22, 2019

To this hue and outcry, she replied:

Would love to see what’s being compared here that’s for much less. But if it’s not for you, it’s not for you. Why are you trolling. You can buy whatever you want, no one’s putting a gun to your head. I’ve only given the information for the benefit of those who find it valuable.

— khadijah shah (@khadijah_shah) September 23, 2019

It is absurd that an otherwise known as a wise woman says something super insensitive without expecting people to roast her all over the social media. And if this was a marketing tactic then, what was Elan thinking?

If any corporate person from another country passed a value judgment like this people would have brutally bashed the brand. Perhaps, we can just settle for the jokes people are making.

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